Make RATIONAL decisions in the IRRATIONAL world of investing

"Readers will find within these pages new truths that will help transform their thinking. This is more relevant than the latest strategies, trading systems, or technical chart formations."
--William J. Brodsky, Chairman and CEO, Chicago Board Options Exchange

"Koppel offers pioneering insights, backed by substantial research, that help explain how psychology influences financial decisions and drives markets. Investing and the Irrational Mind is a must-read for both the...