CREATE RELATIONSHIPS THAT LEAD TO REPEAT SALES--FOR THE LONG RUN

"Selling for the Long Run stands head and shoulders above the run-of-the-mill sales books. If you're in the business of selling complex products or solutions, it's a blueprint for business success. Don't just read this book--use its principles and strategies every day, and it will fundamentally improve the results you achieve." -- Donal Daly, CEO, The TAS Group

"This book provides a fresh, unique, and contemporary perspective on the welldocumented subject of selling in a complex business-to-business...