DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES

Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line.

Freestyle motocross star Carey Hart discovers that backflips in the boardroom don't fly, but sharp entrepreneurship turns his tattoo venture into a multimedia enterprise.

Rodeo rider Ty Murray, "The King of the Cowboys," turns his passion for bull riding into a...