The definitive inside account of Toyota's greatest crisis--and lessons you can apply to your own company
"Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement." --Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America
"Toyota Under Fire is a superb book and should prove very helpful to American industry's...
The definitive inside account of Toyota's greatest crisis--and lessons you can apply to your own company