In today's fast-moving, high-technology environment, the focus on quality has given way to a focus on innovation. From presidents of the United States to presidents of Fortune 500 companies, it is clear that everyone thinks innovation is extremely important. The challenge is that few people stop to define why innovation is important--to understand what's driving the need for more innovation. We all agree that more frequent innovation is important, even necessary.

There is actually a growing body of evidence that indicates that looking outside of your...

This book focuses on the creative tools and techniques, decisions, activities, and practices that move ideas to realization generate business value. It has a unique leaning on learning and mastering the improvement tools for managing the investment in creating new opportunities for generating customer value. It includes the discipline of managing the creative tools, methods and processes involved in innovation. It can be used to develop both product and organizational innovation. This Handbook includes a set of tools that allow managers and engineers to cooperate with a common...