Rhetoric is OUT Engagement is IN The world of marketing has undergone massive change in the last 15 years - some of it good, some bad, and some just downright ugly Tom Feltenstein, the modern-day father of Four Walls Branding and Strategic Neighborhood Marketing now offers you the understanding that customers no longer want to be shouted at with senseless marketing that doesn't engage. The interactive world of social media has opened up vast new opportunities for businesses, but it has also created a lot of confusion on how to go about capturing that audience. Tom delivers answers and...