For digital content to deliver on its potential, it must be easy to find, shareable, and available for all channels and devices. This requires careful upfront attention to back-end content strategy and its linkages with design and development. However, back-end content strategy is an emerging and complex area of practice with few useful resources for practitioners, and many organizations are struggling to deal with soaring amounts of content. In Designing Future-Friendly Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts...