Comprehensive yet concise, this textbook covers basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses.
Comprehensive yet concise, this textbook covers basic marketing concepts and strategies, while providing instructors with the flexibility to integrate...
Features a survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. This title includes core topics within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues.
Features a survey of the functional areas of business: management and organization, human resource management, marketing, information systems and acco...
Written by authors who have an extensive track record teaching the Introduction to Business course, this edition features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues.
Written by authors who have an extensive track record teaching the Introduction to Business course, this edition features an up-to-date, comprehensive...
