This book provides anew type of introduction to politics and international relations that examines how, why, and what we study. Systematic and accessible in its approach, it introduces the analytical toolkits needed to study politics and international relations. The book takes a fully integrated approach to domestic and global politics, incorporating real-world case studies throughout."

Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this?* How does the political marketing literature model this activity?* What are the underlying assumptions of these models* How does political marketing affect democracy?* How is political marketing best conceptualised and understood in light of this critical analysis?