In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century.
The study explores design issues and period style in advertising, the role of market research...
Choice Outstanding Academic Title 2014
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong ...
