In his text, bestselling author of 'The Biology of Belief', Bruce H. Lipton, asks readers to think back on the most spectacular love affair of their lives - the Big One that toppled them head over heels. It was a time when they were exuberantly healthy, when they were overflowing with energy, when they were loving their lives so much they couldn't wait to bound out of bed in the morning to experience more. It was the 'Honeymoon Effect' that was to last forever. Lipton explains that this 'Honeymoon Effect' was not a chance event but a personal creation.