The rules of communication have changed. Standing out is no longer just an advantage, it's a necessity.

You are your own brand now. And unless you learn how to shine you will be left behind. Recent research suggests that although extroverts don't succeed more, those who make an impact do.

That's where charisma comes in.

Charisma is often misunderstood as a natural gift which some have and others don't. In this revolutionary book, one of the world's foremost authorities on the topic, Owen Fitzpatrick, explains why charisma is simply an...