The story of how 12-year-old Barney copes when he wakes up as a cat - and not just any cat - his worst enemy's cat

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists,...

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.

Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies...

What Does It mean To Feel Truly Alive? Aged 24, Matt Haig's world caved in. He could see no way to go on living. This is the true story of how he came through crisis, triumphed over an illness that almost destroyed him and learned to live again. A moving, funny and joyous exploration of how to live better, love better and feel more alive, Reasons to Stay Alive is more than a memoir. It is a book about making the most of your time on earth. "I wrote this book because the oldest cliches remain the truest. Time heals. The bottom of the valley never provides the clearest view. The tunnel does...

In the western world the suicide rate is highest amongst men under the age of 35. The author could have added to that statistic when, aged 24, he found himself staring at a cliff-edge about to jump off. This is the story of why he didn't, how he recovered and learned to live with anxiety and depression.

THE FANTASTICAL STORY OF THE BOY WHO SAVED CHRISTMAS

FAMILIES. SOMETIMES THEY'RE A BLOODY NIGHTMARE . . . Life with the Radleys: Radio 4, dinner parties with the Bishopthorpe neighbours and self-denial. Loads of self-denial. But all hell is about to break loose. When teenage daughter Clara gets attacked on the way home from a party, she and her brother Rowan finally discover why they can't sleep, can't eat a Thai salad without fear of asphyxiation and can't go outside unless they're smothered in Factor 50. With a visit from their lethally louche Uncle Will and an increasingly suspicious police force, life in Bishopthorpe is about to...

New school. New friends. Same old pixie. 'Don't try to be something You really are not. Your one true self Is the best thing you've got.' In this heartwarming adventure. the Truth Pixie and her human friend go to school, face a bully and learn the importance of friendship and being yourself. With words by the bestselling mastermind Matt Haig and pictures by the inky genius Chris Mould.

WHEN EVIE TALKS TO ANIMALS . . . THEY TALK BACK. Eleven-year-old Evie has a talent: a supertalent. She can HEAR what animals are thinking. She promises to keep it top secret, but then an evil pet-thief strikes. Every animal in town is in danger and only by DARING TO BE HERSELF can Evie save her furry and feathered friends.

Between life and death there is a library. When Nora Seed finds herself in the Midnight Library, she has a chance to make things right. Up until now, her life has been full of misery and regret. She feels she has let everyone down, including herself. But things are about to change. The books in the Midnight Library enable Nora to live as if she had done things differently. With the help of an old friend, she can now undo every one of her regrets as she tries to work out her perfect life. But things aren't always what she imagined they'd be, and soon her choices place the library and...