The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of the book to nowadays in order to approach and explain current issues; Discuss aspects of visual...