This book takes an ethnographic approach to discuss the policy practices within China’s broadcasting industry. Exploring the gap between the contemporary policy regime and its implementation in national broadcasters and streaming services, taking into account the interplay between broadcasters, political bodies, producers and audiences, Zhu explains the contemporary role of Chinese national broadcasters in mediating the public discourse, the collective reimagining of China’s national identity, and the newly-found policy initiative of using state media as a means of nation branding. Cases...