This edited collection is one of the few sociological and anthropological studies of Halal markets. The chapters inquire into the legal and religious aspects of Halal markets in non-Muslim contexts or the countries where the label 'Halal' matters, and is not taken for granted as it is the case in most of the Muslim world where it is an accepted norm. In many countries, 'Halal' has become a type of brand used to market food and cosmetic products. This is an effective marketing strategy because it appeals directly to Muslims, but also increasingly to non-Muslims who seek pure, fresh products....