The book’s foundations informing its content are anchored to evidence-based primary data, which was collected in the Thailand context utilising interview and case study techniques. The data has been internationally scrutinized by our peers to validate its truthfulness and integrity. In this way, our book sheds reliable and valid new understandings on the complex relationship between performance management and the effects of culture. The book transcends beyond conceptual discussions as it is anchored to evidence-based data to inform the direct or obvious cultural value differences exploring...