The book discusses new and emerging economic models, that respond to 'Pulling' and 'Pushing' forces. Today we are poised at an interesting juncture, with favourable conditions making it easier to be a sustainable organization acting as a ‘Pulling’ Force and the climate crisis, rise in social-economic equities thereby ‘Pushing’ for urgent action. The book analyses economic models that look at value propositions, creation and capture with ‘People, Planet and Profit’ deeply embedded in each stage of the value chain. The contributions bring out the interplay between new standards,...