This book investigates if there is any correlation between the symmetrical aspects of a product and their impact on the desirability of it. Research studies carried out include; a survey of 40 questionnaire participants and a focus group consisting of 6 individuals who commented upon a range of products, both symmetrical and asymmetrical. This was carried out in order to obtain reasons why people find products desirable and what it means to them, find out how people react to the form of a product as well as investigating if there is an effect on the symmetry of a product due to its purpose or...