English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality tests’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.
　

English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality tests’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.