Social science methods such as surveys, observations and content analyses are used in market research, studies of contemporary history, urban planning and communication research. They are all the more needed by sociologists and empirically working political scientists. Whether in the context of evaluating a prevention programme or for surveying health behaviour or for a study on social mobility, the confident handling of the social science instruments is always a prerequisite for obtaining reliable results. This book provides important information for users and developers of these...
Social science methods such as surveys, observations and content analyses are used in market research, studies of contemporary history, urban planning...