Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a s...
Ross (Queensland University of Technology (QUT), Australia) Gordon
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a s...
