This book investigates the ways in which soft power is used by African countries to help drive global influence. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies.

This book engages norms, in general, and how they have proliferated in a neo-liberalising context since the 1990s. It particularly examines norms on gender in terms of agency and influence and their impact which amounts to game-changing. Despite growing transnational activities, regionalisation and the increasing interface between state and non-state regionalism in a transnational context since the advent of liberalisation and democratisation, analyses in regional International Relations (IR) studies, so far, largely maintain a linear logic. The increasing non-state processes, and their...