John V. Pavlik argues that a new form of media has emerged: experiential news, which delivers not just news stories but also news experiences, in which the consumer engages as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives.

John V. Pavlik argues that a new form of media has emerged: experiential news, which delivers not just news stories but also news experiences, in which the consumer engages as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives.