This open access book investigates an entrepreneurial approach to building new theories. It provides a rich understanding of how specific tools facilitate aspects of the theorizing process and offers a clearer big picture of the process of building important new entrepreneurship theories. The authors show that anthropomorphizing has been a critically important tool for developing influential entrepreneurship theories. They reveal how scholars build on their rich and highly accessible understanding of humans (i.e., the self and others) to make guesses and sense of entrepreneurial anomalies,...

This open access book investigates an entrepreneurial approach to building new theories. It provides a rich understanding of how specific tools facilitate aspects of the theorizing process and offers a clearer big picture of the process of building important new entrepreneurship theories. The authors show that anthropomorphizing has been a critically important tool for developing influential entrepreneurship theories. They reveal how scholars build on their rich and highly accessible understanding of humans (i.e., the self and others) to make guesses and sense of entrepreneurial anomalies,...