Oaxaca is known for many things - its indigenous groups, archaeological sites, crafts, and textiles - but not for mental health care. Yet throughout Oaxaca are signs advertising the services of a psicologico. How does one explain the recent growth of Euroamerican-style therapies in the region? Author Whitney L. Duncan analyses this phenomenon of "psy-globalization".

Oaxaca is known for many things - its indigenous groups, archaeological sites, crafts, and textiles - but not for mental health care. Yet throughout Oaxaca are signs advertising the services of a psicologico. How does one explain the recent growth of Euroamerican-style therapies in the region? Author Whitney L. Duncan analyses this phenomenon of "psy-globalization".