This book offers a nuanced understanding of `offensive' television content by drawing on an extensive research project, involving in-depth interviews and focus groups with audiences in Britain and Germany. And how does offensive content matter in public life, regulation, and institutional understandings?

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things.