The information and resources in this book help you answer important questions 
about your brand change and mission-critical migration. As the pioneers of the specialised brand implementation and management discipline, these leaders 
of VIM Group-Marc Cloosterman and Laurens Hoekstra-have collaborated with agencies, in-house teams, and partners to 
deliver results for such brands as Deutsche Telekom, ING, Merck, DHL, and SkyTeam. Their twenty-five-plus years of experience is evident as they help you navigate your brand change in the most cost-effective ways that avoid...