Phillip P. Andrews Lynn W. Scarborough Douglas M. Berman
Holistic Innovation explains the megatrends that are forcing enterprises of all sizes to rethink the way they are dealing with invention and innovation. The old models and approaches based on the traditional Industrial Revolution models are now dead. The BAU is dead. American Enterprises are in TROUBLE -Over 70% of American large enterprises have disappeared in the last 40 years. -Only 15% of new companies will survive the next 10 years. -America's business leadership has dropped to a new low. They lost it all US Steel, Digital Equipment Corp., Wang Laboratories, Compaq, Polaroid...
Holistic Innovation explains the megatrends that are forcing enterprises of all sizes to rethink the way they are dealing with invention and innovatio...