Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle:

• assessing the environment
  
• defining a strategic positioning
  
• choosing a growth strategy
  
• expanding internationally
  
• combining strategy, and
  
• innovation or (re)designing the business model
  

Meschi and Chereau bridge the...