Our brain has many ways of doing its job, including tricks and shortcuts that help it work efficiently. Studies have shown, however, that these tricks and shortcuts can lead to making predictable mistakes. Does your brain lie to you, or does it at least filter reality? In this book, the authors will discuss some of the most common cognitive biases, how to identify these biases and heuristics cognition, how to potentially implement cognitive biases for use in your business and life arena and finally how to mitigate those cognitive biases. Research in Cognitive Psychology, Evolutionary...
Our brain has many ways of doing its job, including tricks and shortcuts that help it work efficiently. Studies have shown, however, that these tricks...
