In 1973, Howard Long wrote the president of California-based Western Growers-a powerful association representing half of America's produce suppliers-notifying them of his intent to sue because of restrictive lettuce shipping practices. Twelve months later, Long's challenge literally changed the way the industry did business. His victory marked the beginning of a long and prosperous relationship between McDonald's Corporation and his company, Coronet Foods: one of the world's largest suppliers of pre-cut produce to the fast-food industry. Fields of Green is the account of a man's vision and...
In 1973, Howard Long wrote the president of California-based Western Growers-a powerful association representing half of America's produce suppliers-n...