This book offers interdisciplinary examination of gender representations in cinema and SVOD (Subscription Video on Demand) platforms in India. This book will identify how the so-called feminist enunciations in twenty-first century film and SVOD content in  India are marked by an ambiguous entanglement of feminist and postfeminist rhetoric. Set against the backdrop of two significant contemporary phenomena, namely neoliberalism and the digital revolution, this book considers  how neoliberalism, aided by technological advancement, re-configured the process of media consumption in contemporary...