The area of individual differences and segmentation is of great importance in modern science, since average effects and tendencies are found to lack important information and do not offer enough opportunities to support modern technologies and techniques.

Individual Differences in Sensory and Consumer Science presents easily readable state-of-the-art coverage of how to plan and execute experiments which give rise to individual differences, and then provides the framework for successful analysis and interpretation of these results. The book highlights the different...

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and...