When Bloch, a popular London novelist, starts writing a fictionalized story featuring his unremarkable friend Oscar, the invented details from the story start to come true. Gradually, Oscar embarks on a surreal odyssey into fame, while Bloch descends into the dark places of his soul. Oscar falls in love with Najette, a bewitching painter, but their relationship hangs in the balance as his myth balloons out of all proportion. At the centre of the hype and spin stands the demon-like publicist Ryan Rees, whose power enables him to manufacture the truth, and the story builds to an...