This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization's strengths and build their capabilities.

Integrating analytical tools found in a typical strategy textbook with cognitive and psychological insights into decision-making, the book focuses on core issues that will help students understand the...

This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization's strengths and build their capabilities.

Integrating analytical tools found in a typical strategy textbook with cognitive and psychological insights into decision-making, the book focuses on core issues that will help students understand the...