Disruption management is fast becoming a critical skill for managers. A market disruption used to be a once in a lifetime event that took decades to materialize. Quartz watches took a decade to disrupt mechanical watches. Digital cameras took over twenty years to disrupt analog technology. But, things have changed today. Blackberry saw the iPhone emerge and take over the smart phone market in a couple of years. Dollar Shave Club has taken over 8% of shave care market in a matter of 3 years. Firms that wait for a disruptive event to prepare a response do not have the luxury of time any more....