-Encouraging the MSME entrepreneurs and youth to create big, sustainable businesses and generate employment through their work is the core objective of writing this book-
Today, India is a land of great opportunities and will remain so for next three or four decades. Yet we don't have as many globally competitive enterprises and are struggling with unemployment, poverty and illiteracy. Why?
Entrepreneurship can be one of the effective responses to these challenges and opportunities. Entrepreneurs create jobs, develop innovative solutions to address the need of the society, they...