What if you could design the next global trend?

Another enterprise has entered your space. A new startup has changed the prevailing way business is done in your industry.

Are you scared? You should be.

Technology is shifting so rapidly that it is driving new business models, bringing with it new market innovation opportunities.

The world is full of books and methodologies to help you innovate from a customer need or a product development perspective, but little has been said and done to show you how to innovate your market...