For the past two decades, creativity and innovation have been viewed by researchers as critical to organizational success and survival. Understanding the factors that facilitate or inhibit creativity and innovation at the individual level has been the focus of much of the research in this area. However, while earlier work on teams considered the working dynamics of the group as a context variable with individual creativity the outcome, research now emphasizes group creativity as the intended, desired outcome. This shift in thought has occurred because many of the problems routinely facing...
For the past two decades, creativity and innovation have been viewed by researchers as critical to organizational success and survival. Understanding ...