Across central and eastern Europe after World War II, the newly established communist regimes promised a drastic social revolution that would transform the world at great pace and pave the way to a socialist future. Although many aspects of this utopian project are well known - such as fast-paced industrialisation, collectivisation and urbanisation - the regimes even sought to transform the ways in which their citizens interacted with each other and the world around them. Using a unique analytical model based on an amalgam of anthropology, sociology, history and extensive archival research,...