Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc.

This book focuses on Chinese society in the environment created by new media. It offers insights into Chinese public opinion for an international readership, and to promote the media literacy and crisis coping capacity of all social sectors by integrating multiple research perspectives, including journalism and communication, management, sociology, psychology, information security, etc. The book is guided by an innovative "overarching public opinion research framework" as well as qualitative and quantitative research methods, and includes in-depth studies on: the status quo of Chinese social...