This book, Entrepreneurial Selling addresses the unique challenges faced by entrepreneurs of all kinds in startup, small, medium, or large organizations in their quest to get buy-ins for novel ideas, products or services. In addition to describing typical sales hurdles, the book offers strategies and tactics for effectively overcoming them and growing their list of customers, collaborators, financiers, suppliers, board members, and other sympathizers. While most books on Entrepreneurship focus on the characteristics of Entrepreneurs, what it takes to be a successful entrepreneur, and how to...