You are chief marketing officer for the world's most important brand. It is a role you should embrace even if you reluctantly accept the position. Why? No one else has more at stake in your brand's success than you. Adopting a personal branding mindset gives an edge over competitors that do not think the same way. As a brand, you are always open for business. Your task is at the same time straightforward and formidable: Manage the brand identity you wish to project. More importantly, it is a blueprint to professional and personal growth, setting standards for the three dimensions of a...