This is a book about the changing dynamics of innovation in the auto industry. Innovation in the auto industry has traditionally been associated with great, pioneering personalities such as Henry Ford, E.J. Budd, the Fisher Brothers, Alfred Sloan and Eiji Toyoda. Its business history is that of an invention within one company that has become a 'best practice' and subsequently adopted by the industry. However, within specific industries, the general processes of invention and innovation have been guided by characteristic architectures. An outstanding example to be referenced in the book is the...