The work is a tool for senior management looking to improve organizational project sponsorship and project outcomes. It is also a resource for project managers seeking information to share with sponsoring executives to enhance sponsorship effectiveness. The book seeks to address gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship (ES) strategically across the organization. From a tactical perspective, the gap is a scarcity of actionable materials to...