Most people I meet in business fit one of two categories. One group are typically confused about how to transition into this digital reality that the internet created ...because it doesn't play by the same rules as traditional business. The second group loves all things tech, and seems to have troubles keeping a conversation going. Those who are good at conversation still suck at prolonged eye-to-eye negotiation. I'm not very good at either; so I needed to keep track of how to do both. This book includes the sales toolkit that I've come up with along the way.