Middle Class Union argues that the period following World War I was a pivotal moment in the development of middle-class consumer politics in the 20th century. At this time, middle-class Americans politically mobilized to define for society what was fair in the growing consumer marketplace. They projected themselves as guardians of the producerist values of hard work, honesty, and thrift, and called for greater adherence to them among the working and elite classes. In this era and in later periods, they flexed their muscles as consumers, and claimed to defend the values of the nation....
Middle Class Union argues that the period following World War I was a pivotal moment in the development of middle-class consumer politics in th...