The 'unique selling proposition' (USP) is a marketing idea that gained popularity among both academicians and practitioners, at least since the 1950's. Marketers knew for long that it is not enough to differentiate; equally important it is to propositionalize the basis of differentiation. The television advertising guru Rosser Reeves called for advertisements to be reflective of this and coined the term USP. Since then, marketing based on the USP concept has become ever popular. Just like various other industries, various tourism destination promotional campaigns began to highlight USPs that...
The 'unique selling proposition' (USP) is a marketing idea that gained popularity among both academicians and practitioners, at least since the 1950's...
Ever since childhood, I am someone who always wanted to live in the future. While accepting the reality of the present, it wouldn't take me a quarter of 'the length of the present' to grow displeased with it and seek the future. This constant discontentment did not mean I didn't have an enjoyable life. Yet, most of the times I had enjoyable lives were when I lived in 'the illusory present of the future' or 'the fictitious present of the past'. The slices of poetic reflections contained in this book will testify these. Through these carefully selected samples, I have attempted my level best to...
Ever since childhood, I am someone who always wanted to live in the future. While accepting the reality of the present, it wouldn't take me a quarter ...
Cuba has been a crucible of experiments and the Cuban people were often decimated to the status of mere particles in large scale reactions. Yet, the deeper essence of what constitutes the Cuban existence continued even during the times of absolute subjugation of the Cuban people. This book offers critical and reflective views on some of the crucial historical developments that Cuba underwent over the last five hundred years and more. Tourism has been a key driver throughout the Cuban history; Cuba's perils and prospects are intricately intertwined with its tourism development. Hence, the...
Cuba has been a crucible of experiments and the Cuban people were often decimated to the status of mere particles in large scale reactions. Yet, the d...
Examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for medical professionals, practitioners, academics, students, and researchers interested in the benefits and concerns that the reproductive tourism sector is facing.
Examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, m...
