This book was designed by Mike Rothmiller the inventor of Imagination Zoo Early Childhood Development Plush Toys with a primary objective of enhancing a child's cognitive abilities while learning the ABCs visually and with spoken words. Unlike other ABC books, this book is designed to focus the child's attention by eliminating irrelevant imaging stimulation from all pages thereby reducing "cognitive clutter." In young children, it is nearly impossible for them to separate and ignore task-irrelevant input from the environment or the unnecessary visual stimulus on a page. Too much information...